Email marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. This is because it is the most widely-used and has the best reputation in bringing targeted traffic to websites. It is used to stay in touch with your customers or prospective customers, send out invitations, or make special offers or promote affiliate products.This is normally done through an auto responder. You can get very good auto responders these days for about $10 a month. I will recommend AWEBER or GETRESPONSE as the two most reputable and popular auto responders in the market. This gives you good leverage in communicating with your list and marketing to them on auto pilot.
It’s as easy as writing an e-mail that may be in a form of a newsletter or a plain announcement, and sending that to as many targeted recipients as possible. However, there’s an ideal way of going about it. Email marketing is not just about writing any email that you will be sending to anybody. To clarify that, here are some simple tips in doing email marketing the best way possible.
1. Avoid spamming your list.
Email marketing is not at any rate tantamount to spamming. You are not supposed to send information that your email list will not have any valuable use for, neither are you supposed to mail them as often as you like with the same message several times in a day. This will only make your list avoid reading your emails and can increase your unsubscribe rate. Treat your list with some respect, they deserve it.
2. Make your emails worth reading.
Your email might get lost together with the hundreds of emails that inbox owners are confronted with everyday. Improve your subject line by using extra white space creatively, adding text symbols, starting each word with a capital letter, asking compelling questions, not making any unbelievable claims, and not using the word FREE too often. Of course you can offer some freebies to your list but don’t make them think you are into charity.
3. Keep it real.
Not including any too good to be true statements is not only applicable to your subject line. Your email content must never embody any promise your business can’t keep. Make your offer genuinely of value to your recipients and if you are promoting some one else’s product as an affiliate, make sure it is related to what they signed up for. Don’t promote dog niche offers to people who are into weight loss and vice versa. Recommend products you know will help solve their problems and they will trust you and always buy what you promote because you have earned their trust.
4. Offer discounts to your list.
If you inform your customers regarding discounts, minimal discounts are not that effective compared with substantial discounts. But never offer discounts that are lower than your profit. It will defeat the purpose of this email marketing effort.
5. Make it eventful.
It’s not about contradicting the advice that you should keep an email short and sweet. This tip is on including seminars, conferences and other events in your email. Businesses that require training benefit much from this method. With these RSVP-requiring emails, repetition is important. Just make sure that an ample interval is considered before sending out a reminder email. Also if you are promoting offers, you need to make the offer several times to get good response. There is what is called the buyer cycle or sequence. Most people don’t respond instantly or the very first time an offer is presented to them. If you keep presenting the offer in a respectful and organised manner, with intervals between them they will respond.
6. Post relevant information or news.
Sending newsletters and postcards provides useful information for your subscribers. These are the best forms of reaching out to your customers or prospects. You should keep the information short, simple and direct to the point for this feat to be effective.
With these simple ways of going about your email marketing endeavor, your business will prosper in no time and you will be able to make money online with your own products as well as with other people’s products as an affiliate.